A digital stadium without walls A digital embodiment of Destination 2027. Fan-first, revenue-driven and data-led, connecting the game and it's people. DOWNLOAD OUR PROPOSAL

Building the Future TAKES TEAM WORK.

Our proposal is more than a website. It's a fan-first digital ecosystem designed to increase loyalty, grow direct-to-fan revenues, and reduce reliance on third parties while enabling SARU and its partners to win.

This is not just a digital build. It's a strategic enabler for everything you want to achieve.

Your goals. Our mission.

Your RFP set out four clear priorities. Our approach aligns with your objectives by delivering technical excellence, agile project management, and a sustainable commercial model.

Increase Fan Loyalty

Create a fan-first digital ecosystem. With a centralised fan identity, BokBot, and personalised journeys, you will connect with every supporter, from grassroots schools to global expats. We turn casual fans into lifelong advocates.

Maximise Direct-to-Fan Revenue

Seamlessly integrate ticketing, ecommerce, memberships, and content monetisation into one. We reduce fragmentation and bring fans directly to SARU-owned channels to keep more value within your ecosystem.

Reduce Reliance on Third Parties

Headless CMS architecture with centralised data control gives you ownership of your digital assets, fans, and revenue flows. Integration with partners happens on your terms, ensuring flexibility without dependency.

Enable Sustainable Growth

Agile delivery ensures a quick release cycle, while continuous optimisation backed by data and fan insight keeps the platform evergreen. A digital foundation that supports your 5-year strategy and beyond.

Technical + Creative
Differentiators

Boundless Technology

We excel in creating ecosystems that bring together design, data, and performance for brand-led experiences.

  • A next-gen web platform and app built on a shared codebase
  • AI-driven fan engagement through Springbot
  • Real-time operational intelligence through a central SARU dashboard
  • Data enrichment and audience monetisation powered by Dotdigital
A Platform That Evolves With You

Like your brand, this website must unite across borders, cultures, and generations. It must embody our national identity. We're aiming to build a fan-first, data-smart SARU ecosystem that is the all-in-one destination.

A central touchpoint that drives growth, commercial partnerships, and operational intelligence. This is a long-term strategic goal and we want to partner with SARU to take the lead in international rugby experiences.

Scalable

A future-proof CMS that powers web, app, and partner platforms. Agile, API-driven, and ready for the next fan channel.

FAN VALUE ENGINE

One source of truth for every fan. Real-time dashboards turn ticket sales, retail, and membership data into actionable insights.

SPRINGBOT AI

AI-powered, rugby-smart assistant. Always on, answering fans instantly and unlocking new sponsor engagement.

DEVOPS + SYSOPS

Cloud-native, auto-scaling infrastructure built on AWS + Cloudflare. CI/CD, 24/7 monitoring, no downtime.

Bold by Design. Colour In Motion. Typography That Jumps.Bold by Design. Colour In Motion. Typography That Jumps.

Vibrancy as Identity

Leverage the legacy green and gold to create a bold, high-energy colour system that commands attention on screens, stadium LEDs, and mobile feeds to signal global relevance and digital-first engagement.

Action as Language

Build a dynamic, living design system that mirrors rugby's fluid motion, ensuring every piece of digital content from matchday graphics to social reels that radiate energy and excitement.

Digital-first presence

Optimise every design decision for digital experiences and social shareability, with modular layouts, strong contrasts and instant recognisability, creating a system born digital, not retrofitted.

Delivery + TIMELINE

On delivery, our promise is straightforward: no guesswork. We run an agile methodology designed for transparency and adaptability.

Core Platform Build (12–16 weeks)

Discovery & UX Planning – Workshops, IA, UX Flows, Stakeholder Interviews
CMS Configuration – Headless WordPress, Content Modelling
Frontend Development – Next.js Build, Mobile First Components, Match-day Views
Middleware & Integrations – API Orchestration (Ticketmaster, Commerce, CRM)
DevOps & CI/CD  – Hosting Environments, Pipelines, Deployment Tooling

CRM & Personalisation (4-5 Weeks)

Dotdigital Configuration – CRM segmentation, Campaign Logic, Lifecycle Triggers, Website Integration
Data Modelling & Sync – Profile Enrichment, Tracking, Consent Models
Dashboarding – Fan Value Views, Campaign ROI Tracking

Springbot (4-5 Weeks)

Built in parallel with Core Platform
NLP & Prompt Logic – Guardrails, Knowledge Vectorisation, Fine-tuned Flows
UX & Chat Layer – Bot UI, Contextual Embeds, Responsive Integration
Training & Analytics – Fan Interaction Logs, Tuning, Fallback scripts

QA, Security, Hosting Setup (2-3 Weeks)

Built in parallel with Core Platform
Manual & Automated QA – Cross Browser/ Device, Performance, Regressions
Accessibility Compliance – WCAG 2.1 AA, semantic audits, Alt Structure
Hosting & Security –  AWS Setup, SSL, Cloudflare, WAF, Logging

Training & Documentation (1 Week)

Client Playbooks – Admin guides, CMS/editor SOPs, Release Process
SARU Team Onboarding – Handover sessions, Walkthroughs, Q&A, Training

We love a scrum as much as you do

≥ 95%

On-time sprint delivery rate

80%

Identified issues resolved within the same sprint

We run Agile as a Project Delivery Framework, combining rapid sprints with continuous feedback loops. This ensures SARU sees working prototypes early, avoids scope creep, and benefits from constant optimisation. Our approach keeps stakeholders aligned, accelerates delivery, and builds momentum through phased go-lives.

Win as a team

We've designed a hybrid model built for growth. A structure that balances predictable costs with performance-driven upside. Built to give you control, transparency and confidence.

Net Total Build*

R3,680,000 – R5,340,000
Fee Description

One-time build covering CMS, integrations, Springbot, Hosting Setup, and Training.

What You'll Get

✅ 100% SARU Owned
✅ Best-of-breed Technology
✅ Speed + Agility
✅ 24/7 support During Build
✅ Live Build Reviews + Demos 
✅ Enterprise Security + QA 
✅ Future-proof Scalability
✅ Unmatched "Gees"

 

Fixed SysOps Cost

Baseline Retainer

R120,000/m   – R150,000 /m
Fee Description

Continuous maintenance, integration and deployment pipelines to deliver the world's leading rugby experience.

What You'll Get

✅ < 1hr MTTR 
✅ Bi-Weekly Sprints
✅ Realtime Dashboarding
✅ Daily Backups
✅ > 99.9% Uptime
✅ Proactive Monitoring
✅ 24/7 Incident Response
✅ System Scaling
✅ CI/CD Pipelines

 

Growth Incentive

3% – 5% (neg.)
Fee Description

Share of verified net new digital revenue for key revenue drivers including Memberships, eCommerce, Sponsorship, Subscriptions, Hospitality and Digital fan engagement KPIs.

What You'll Get

✅ Always-on Innovation
✅ A Partner Committed to Growth
✅ Enabler for Partners + Sponsors
✅ Data-driven Commercial Engine  
✅ Performance Optimisation
✅ Audience Conversion Strategy  
✅ Scalable Campaign Ecosystem
✅ Actionable Insights + Forecasting

*Website build and retainer costs can vary depending on the complexity of the project, the features required, integrations with third-party systems, and the level of ongoing support. Custom designs, advanced functionality, and frequent updates increase both build time and maintenance needs.

Powering the Future of South African Rugby

Together, we can create the most advanced fan-first rugby platform in the world — one that delivers value for SARU, partners, and supporters alike.